Zuzu’s Petals

This is a passion project that I have always wanted to do since I was young. The brand’s name is from a scene in the classic Christmas movie “It’s A Wonderful Life” where a little girl named Zuzu has a special moment with her father and some rose petals. Zuzu’s Petals is a luxury flower shop and tea room specializing in sustainably sourced flowers, food, and tea. My goal in this project was to make a brand that was elegant, whimsical, and colorful. The custom serif logo was inspired by Victorian lettering and has flourishes on the letters to resemble plants growing. The hardest part about this project was learning how to make something colorful, but also elegant and expensive.