This is a rebrand of a sports bar in Abilene, TX called Sideline that I made for my identity and brand class. I chose a retro sports design to communicate a vintage sports feel. I decided to take this approach to make the brand look comforting by adding that sense of nostalgia to the brand elements. I chose a red, white, and blue color palette to coincide with the vintage Americana theme. I had fun illustrating a burger in the 30s mascot illustration style. For this project, I did a full logo redesign, food and drink menus, as well as various other touchpoints.