Don Taco

BRANDING

This is a rebrand of one of my favorite Mexican restaurants in Fort Worth for my Identity and Brand class. Since the restaurant is a very chill and easygoing atmosphere I chose a fun and textured san serif type to convey that feeling. I used a yellow, green, and red color pallet to play off of what was in the original logo, but toned down the saturation to make it more modern. My favorite part about the designs is that the letters make up the taco icon in the logo.

Previous
Previous

Bolivian Banknotes